New Calhoun Auto Auction (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, interact with our services, register, or contact us.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

A. Personal Information You Provide

When you voluntarily submit information through forms, registration, email, phone calls, or other communication, we may collect:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Driver’s license information (if applicable for bidder registration)

  • Dealer license information (if applicable)

  • Payment-related details (if provided through third-party processors)

  • Any other information you choose to provide

B. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the website

  • Referring/exit pages

  • Date/time of access

  • Click and interaction behavior

  • Approximate geographic location (city/state level)

C. Cookies and Tracking Technologies

We may use cookies, pixels, and similar tracking technologies to:

  • Improve site functionality

  • Analyze traffic and usage trends

  • Measure marketing performance

  • Provide relevant advertisements

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

2. How We Use Your Information

We may use your information to:

  • Provide, operate, and maintain our website and services

  • Process bidder registrations and customer requests

  • Verify identity and eligibility (dealer/public registration)

  • Communicate with you (including by email, phone, or text)

  • Send auction updates, reminders, and marketing messages (where permitted)

  • Improve our website, marketing, and customer service

  • Detect, prevent, and respond to fraud, abuse, or security incidents

  • Comply with legal obligations and enforce our policies

3. How We Share Your Information

We do not sell your personal information.

We may share your information only in limited situations, including:

A. Service Providers

We may share information with trusted vendors that help us operate our business, such as:

  • Website hosting providers (such as Squarespace)

  • Payment processors

  • Email marketing platforms

  • SMS/text platforms

  • Analytics providers (such as Google Analytics or Meta Pixel)

  • Customer relationship management (CRM) tools

These providers are only permitted to use your information to perform services for us and must take reasonable security measures.

B. Legal Requirements

We may disclose information if required to:

  • Comply with a legal obligation

  • Respond to subpoenas, court orders, or lawful requests

  • Protect our rights, safety, and property

  • Investigate fraud or security threats

C. Business Transfers

If we are involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.

4. Advertising and Analytics

We may use third-party tools such as:

  • Meta Pixel

  • Google Analytics

  • Other advertising or conversion tracking platforms

These services may collect information about your browsing behavior over time and across different websites.

You may be able to opt out of certain tracking through:

  • Your browser settings

  • Your device advertising settings

  • Platform-specific ad preference tools

5. Text Messaging and Phone Communications

If you provide your phone number, you may receive calls or text messages related to:

  • Auction registration

  • Reminders and sale updates

  • Customer service communication

  • Marketing (only where permitted by law)

Message and data rates may apply. You may opt out of marketing texts at any time by replying STOP.

6. Data Security

We take security seriously and use commercially reasonable safeguards designed to protect your information, including:

  • Secure website hosting

  • Limited access to sensitive information

  • Administrative and technical protections

  • Monitoring for unauthorized access

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary to:

  • Provide services

  • Maintain business records

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

We may retain certain records for longer periods where required by law.

8. Your Privacy Rights

Depending on your location, you may have certain rights, including the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Opt out of marketing communications

To make a request, contact us using the information below.

9. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it.

10. Third-Party Links

Our website may contain links to third-party websites (such as EdgePipeline or other services). We are not responsible for the privacy practices of those third-party sites.

We encourage you to review their privacy policies before providing information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the website after changes means you accept the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or your information, contact us:

New Calhoun Auto Auction
417 Lovers Lane Rd
Calhoun, GA 30701
Phone: 706-624-1944
Website: newcalhounautoauction.com